David Kelley: The future of Design is Human-Centred

This Video expresses the importance of human behaviour and personality in modern day design, and how as we as humans develop, design needs to evolve with our ever growing needs.

Mr Kelley begins by talking about the history of Technological development, 'Silicone Valley', and the great fun that he had in his early years of design. David then discusses various modern and widely used products, such as the Palm Treo and the Heart Stream Defibrillator, and how their use in modern society has altered lives, especially the Defibrillators life saving use.

This importance in Human interaction, the Human Behaviour and personality begin expressed in a product, led to development in video teams in David Kelleys design team. The videos were used to express the Importance of human interaction with each product.

David Kelley then shows various videos of work his group has undertaken.
The first video, of the New York City Prada shop, showcases the importance of the human interaction in the shopping experience, including the mirror in the dressing rooms with a 3 second delay to see not only your front, but the back. Revolutionary technology like this, was also used in the interactive human focused installation at the London Science Museum, with the interactive touch table being focused on drawing in human interest.

The everyday life of humans worldwide, is spent in a office cubicle. David Kelley aimed at altering this, and created new cubicles that were alot more worker friendly, with everything centred around human comfort, from family photos, flowers that wilt when the worker leaves, and even hammocks that can be taken out to relax in. The video, from 2007, expresses ideas now being used in numerous companies worldwide, including the google headquarters in Sydney.

Designs such as the Pavillion and the Spyfish, are perfect examples of the future of design, and how it is based around the needs of the human. Both allow for extraordinary sensory overload. The Pavillion is not only visually stimulating but also allows for deep emotional connection, with the issues facing nature being very confronting. The spyfish product also allows for visual stimulation and audial, with ambient sounds of the deep sea being played on the deck of the boat along with crystal clear quality imagery. This also espresses mans reliance on technology, and how technology is being created and designed based on these needs.

David Kelley also shows a video of a Kenyan company, developing products to help with sub-economic issues, including the use of design to help in the needs of humans worldwide. This is an essential part of Design, its benefit to the community, and this video is the most important section of the Video.

The video is very useful for any Industrial Designer, as it expresses the evolution of Design, and the need for Design to be addaptable to Human behaviour and Personality.

Video - http://www.youtube.com/watch?v=eXndL3TNCmo