Peer comments

Valerie El Khouri

Kate Barclay

Jason Vergara

Emily Soares

Nicholas Baroni

Starting out, I wanted to use box straps, as I work in Retail, and cant stand the amount of box straps thrown out. Originally I wanted to create an upcycled light fixture out of the straps, in a orb shape, but moved to using more post industrial and post consumer products. I found pvc piuping, which had been used for material rolls, and decided to use them to make a stool, as it is a very strong product. The final stool, used upcycled pvc piping, box straps, foam off cuts and a fabric sample of an old end of line upholstery fabric. I binded the products using sealer, commonly used in tiling and pluming, and sew the top cushion togethere. I am happy with the final product.:)

Seymour Powell - Designing Dream machines

Designing dream machines was a very interesting look into how an industrial design company, and how it functions. It takes the viewer on a journey of the development of several 'dream machines'. From receiving the brief, and the brainstorming, we gain an extensive insight into the amount of research required for each product.

The main aim of this video, is that constant communication is required. Not only between fellow designers, but all ideas developed must constantly refer back to the clients given brief. This communication is a must to ensure the client’s needs are the constant focus.

The video displays the need for detailed visual communication, and whilst computer modelling may be used, Seymour and Powell greatly prefer drawing by hand, which allows for true exspression of the designers artistic vision and thoughts.

This video was a detail look into design practices, and very helpful in conveying messages about the design.:)

Annie Leonard - The Story of stuff

The video is definately an eyeopener. The product cycle? as Annie Leonard puts it, definately a production line. Annie is right, we are not aware how harmful it is until we know the whole story. Especially the example of the cheap radio. I guess everyone likes bargains and good qaulity stuff, but have we ever thought how things can things be so cheap?

After watching the video, as a consumer and a design student, it reminded me alot about things, as well as opened up my mind. As a consumer, we should buy what we really need rather than buying just to follow trends. Cause we buy, we throw out, and the sufferer will only be us or our further generations.

As for designers, rather than trying to design stuff to tempt people keep buying new ones, should think more about sustainability and how to make things environmental friendly. We do not need that much material to make us content, an to enjoy our lives. I mean we are impacting on our future environment, and on the environment of future generations.

Postal presents peer comments

Daniel Kotzen

Wawen Chen

Christopher Hui

Gabriel Ly

Maria Park

Postal Presents

Beginning with this project, i thought of various household objects to be used in this project. My ideas were from a stainless steel lamp with a organic form, to a plate rack, to my final idea of a Jewelry stand.

I decided to go with a natural form, and followed the path of a tree, and played around with different shapes, from a jagged geometric shape to a relaxed and free flowing form. The shape of the final tree, is very smooth and relaxing.

I decided to also use the remaining template as a photo frame. The use of transparent acrylic allowed for the use of the photos in the frame, and because of the strength and gloss of the acrylic material, I achieved the desired clean cut and look of the product I wanted . The matching pieces, when delivered in the post, would be a suprising present for a female consumer, and would not only be a present, but also be a continually useable product.

Here is the instruction sheet, and also the Poster, showing my products name, 'Stemma', which means family tree in latin, adding to the significance and emotional connection of the product.

Ross Lovegrove - Organic Design

In this video Ross Lovegrove has captured the essence of organic Design. The lines, texture and colour of nature being applied to his designs. His intriguing work such as the water bottle, the chair, staircase and the car are all connect to the form of Organic and naturla forms. The water bottle that he designed really gives me the impression and feeling of water flowing and this is conveyed through the texture and the curved lines on the water bottle.

The chair was made out of polymer plastics and it also once again emphasizes the organic nature of Lovegrove's designs, through a series of holes that gives the impression of natures growth patterns.

I was amazed that he gain inspiration and ideas through a museum that displays a lot bones of the historic dinosaurs and animals. He managed to analyze the lines, texture, colour and form of the dinosaurs and animals and applied to his products.

The car concept of how the car can also be a street light which is an artistic idea considering the fact that cars can be a nice objects that could give an aesthetic image of the streets and buildings. The spiral staircase at his studio was amazing considering the fact that he designed it for himself which neglects the fact of what other people thought about it and it was just his personal preference to have that staircase.

Peer Comments

Alfred Boyadgis

Greg Shar

Daniel Kotzen

Jen Jun Zhu

Jennifer Wid Jaja

Experience Enrichment

This exercise was very difficult. Most ideas have already been thought of throught design history, and the ability to enhance them was difficult. I went from ideas of hygiene products, to kitchen ware, to stationary. I decided on the latter, and did sketches of various scissor and stapler designs. Throughout high school I needed a hole punch and a stapler, and looked around for a combined product, but never could find one. I decided to combine the 2, so they could be used handily, by someone on the go, especially considering my target market was high school and uni students. I designed the 'Sole' this was, as it fit perfectly into the palm of the hand, and the rubber made it much more relaxing to hold.

Yves Behar - Designing Objects that tell stories

“If we keep in mind the value of the work we do, we can change the work we do, we can change these value, we can change the company we work with and eventually, together maybe we can change the world.”

Yves insists in this video, that the design is not about the skin to suit the technology, but about the how the design shall be both inside and outside, the designs body and function. Yves Behar also insists that the product/design must be friendly. So design shall be working from the inside out, to bring the most unique, comfortable feeling and best visual experience to the final recipient.

Yves believe on being original and unique to give a new experiment on the design, for example, the mini cooper watch designed by Yves, the display of the watch can change to vertical and horizontal just by moving your hand, by use of an acceleromotre. Another example is the 100 dollars laptop, which Yves has designed to be affordable for children in developing country, so this laptop has an attractive appearance and the useful function of a normally priced laptop.

Also, the design has no boundary; it can go to any type of products. Yves has design a condom distributor machine which is streamline and very easy to use.

Don Norman - Emotional Design

The model Norman gives us is not an attempt to illustrate how human thoughts and feelings, and decision-making actually work, so people wanting more of an understanding of the psychology behind product interaction would have to look elsewhere. But the model is very useful in giving a starting point for thinking about the psychological human factors of a given product's design and form.

The model can be used as a framework for thinking about all kinds of human reactions to products and objects in general. From the predominantly visceral attraction to structure and order, consistent throughout mankind, to the various cultural tastes, the reflective level, and all the highly subjective experiences such as memories etc.

I think the important thing to take from Don Norman'd video is that there are so many facets of the human condition that designers can exploit and utilise in making products that sell very well.

Good Design - Izona Cooldrawer


This exercise was very fun. My Product, the Izona Cooldrawer is a revolution in refridgerating technology. The design is simplistic yet stunning, with the various finishes, from Stainless steel to glass complementing any style of kitchen from traditional to contemporary. The touchpad is amazing, and the technical facts about the 5 different temperatures is amazing. The Stainless steel handle is very contemporary, and has very simple line use.

I enjoyed this task, as I loved analyzing the various forms and functions of the Cooldrawer, and like using photoshop :)

David Kelley: The future of Design is Human-Centred

This Video expresses the importance of human behaviour and personality in modern day design, and how as we as humans develop, design needs to evolve with our ever growing needs.

Mr Kelley begins by talking about the history of Technological development, 'Silicone Valley', and the great fun that he had in his early years of design. David then discusses various modern and widely used products, such as the Palm Treo and the Heart Stream Defibrillator, and how their use in modern society has altered lives, especially the Defibrillators life saving use.

This importance in Human interaction, the Human Behaviour and personality begin expressed in a product, led to development in video teams in David Kelleys design team. The videos were used to express the Importance of human interaction with each product.

David Kelley then shows various videos of work his group has undertaken.
The first video, of the New York City Prada shop, showcases the importance of the human interaction in the shopping experience, including the mirror in the dressing rooms with a 3 second delay to see not only your front, but the back. Revolutionary technology like this, was also used in the interactive human focused installation at the London Science Museum, with the interactive touch table being focused on drawing in human interest.

The everyday life of humans worldwide, is spent in a office cubicle. David Kelley aimed at altering this, and created new cubicles that were alot more worker friendly, with everything centred around human comfort, from family photos, flowers that wilt when the worker leaves, and even hammocks that can be taken out to relax in. The video, from 2007, expresses ideas now being used in numerous companies worldwide, including the google headquarters in Sydney.

Designs such as the Pavillion and the Spyfish, are perfect examples of the future of design, and how it is based around the needs of the human. Both allow for extraordinary sensory overload. The Pavillion is not only visually stimulating but also allows for deep emotional connection, with the issues facing nature being very confronting. The spyfish product also allows for visual stimulation and audial, with ambient sounds of the deep sea being played on the deck of the boat along with crystal clear quality imagery. This also espresses mans reliance on technology, and how technology is being created and designed based on these needs.

David Kelley also shows a video of a Kenyan company, developing products to help with sub-economic issues, including the use of design to help in the needs of humans worldwide. This is an essential part of Design, its benefit to the community, and this video is the most important section of the Video.

The video is very useful for any Industrial Designer, as it expresses the evolution of Design, and the need for Design to be addaptable to Human behaviour and Personality.

Video - http://www.youtube.com/watch?v=eXndL3TNCmo

Shape of a Scent...

This task was given to us in the first Studio class :) The task sounded outrageous at first, but once we were handed the smell the group started to mind map the scent. Scent attributes included : Natural, Floral, seductive, Youthful. We then divulged various words relating to form/visuals, including smooth, curvy, free.