Designing dream machines was a very interesting look into how an industrial design company, and how it functions. It takes the viewer on a journey of the development of several 'dream machines'. From receiving the brief, and the brainstorming, we gain an extensive insight into the amount of research required for each product.
The main aim of this video, is that constant communication is required. Not only between fellow designers, but all ideas developed must constantly refer back to the clients given brief. This communication is a must to ensure the client’s needs are the constant focus.
The video displays the need for detailed visual communication, and whilst computer modelling may be used, Seymour and Powell greatly prefer drawing by hand, which allows for true exspression of the designers artistic vision and thoughts.
This video was a detail look into design practices, and very helpful in conveying messages about the design.:)
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